Today every other company is willing to get into the insurance biz. Coz there is huge money, but Reliance with their inclusion of public and its customers, like they always were is giving them real returns. Some would say they charge more, it may be a case in one or two plan, but the fact is they give much much more returns, unlike their peers.
Their funds are the top ones today, given good ratings. Further, it is also relevant that it is the only company after Life Insurance Corporation of India, and the only one in private sector which is totally Indian. All other private sector companies are joint ventures with foreign companies. So every profit is also going to we Indians only.