The name itself revive instant starch is perfect .it does instantly give the grip and stiff the cloth.I have used many times and do prefer it everytime.it just requires patient just dip the cloth in water and remove after some time.at my home even the cap that we wear is made stiff only with this revive.just a dip in revive after wash makes it completely stiff for d head without any curles or cruches on it and also stain free.it is also not costly to use.