This TV brand’s "make in india" initiative is off to a positive start and after an in depth comparison, their entry level models are actually better than most other tvs of the same price point in terms of design appeal, features and value. Had bought a Nuke 50 a few months ago and pleased to say there is not much to differentiate with their more expensive counterparts. Sure there are some aspects that need improving namely Logistics timings and consistent after sales service, but as a whole I personally wouldn’t rant as this brand has proved a lot in such a short span ever since their incorporation and my expectations have been duly met considering my budget. Have recommended to peers as my trust and optimism in this brand is big.