Theres whitener used to cover up the real logo, Its apparently a product of Adcom, a company known for Chinese rebranded phones.You can buy half the phone, apparently These guys have redefined EMIs and half-off - just buy half the phone? They booked full page ads, but cant handle one second of internet traffic.Orders opened at 6 AM yesterday. At 6.01 AM, the site was offline for most, who took to Twitter to whine and outrage. Such server stupidity, for a budget phone, for a country with the size and cheapest-first greediness of India is unprecedented. It’s too blatant an Apple copy.
Theres no creative inspiration here - the company has reportedly straight up lifted icons ( including the web browser, calculator, camera and email) from Apple’s iOS. if Apple sues, you can say goodbye to your budget phone dreams.For that matter, even the site has something suspicious about it - as explained by this dudeHow the heck are they planning to make money? Ashok Chadha, president at Ringing Bells, tried to explain the so-called business model of a phone that seems to be retailing at a loss. For one, theres no government subsidy at play here.
Despite a manufacturing cost of Rs. 2500, Chadha claimed economies of scale. In his words: If you look at the Indian market, it is at 2-crore units a month. If you take 30 per cent of that, then you achieve economies of scale. Because of this economies of scale, we reduce the cost of the phone by around Rs.500.Then, theres duty exemptions. First, we reduce around Rs.400 on the Rs.2, 500 price by getting a duty exemption.And to top it all off, Ringing Bills is trying to beat Indias leading ecommerce sites. Many players want to use our e-commerce platform to sell their products, so we make up the remaining Rs.700-800. Today the servers are running, and more than 30, 000 orders completed succesfully, so we need to wait for the results!