Mercury is rising! The Sun is in full glow and the summer is in full flow (rhyming is unintentional). Summers in India do take their toll of lives in the hot plains of the Deccan and in the dry desert sands of Thar, where the dry scorching air can singe your lungs.
The hot, dry winds blow mercilessly leaving us with parched lips and dry throats. The common man has no other option but to go about his job protecting his head and ears completely from the searing heat. Nevertheless, sunstroke is a dreaded word in these parts of the country. Some strokes just rattle, others can be fatal.
Faced with a potentially lethal killer, how can we keep the heat wave at bay?
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The many ways of beating the heat:
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Here are a few:
Diving into a pool of water and staying put until the management throws you out for hogging scarce resources.
Going to a centrally air-conditioned mall and spending your whole day (not money), there, until the Sun has dipped below the horizon and its safe to walk home.
Keeping the A/C at home working for the whole day (power permitting), thereby inviting problems of cable burnout, fried stabiliser, compressor failure, and not worrying about the fat bills that would burn a h*le in your pocket (power bill as well as repair bill).
Peppering your body with Dermi Cool after a shower every two hours until water from the overhead tank has run out and, for want of which, all other chores are held up.
Taking a cool nap on a bed sized slab of ice until the whole of it has melted and flooded your expensive carpet.
If you have already tried out, or seriously considering trying out, the above options then it could mean just one thing – the heat finally got you. Your family is well advised to take you to the nearest mental asylum for curing dementia.
There is no great harm; you refute, in imagining loony and impractical solutions. But why imagine crazy solutions to beat the heat when you can simply relax with a tall glass of Sherbet Rooh Afza?
Rooh Afza was introduced in the year 1907 as a medicinal drink for preventing and curing various problems relating to heat. It’s been almost one hundred years now, and no other drink has been formulated since then, which can stand in comparison to Rooh Afza.
Rooh Afza has many therapeutic and nutritional properties that make it the premium, and exceptionally appropriate summer drink.
As a nutrient, Rooh Afza is rich in invert sugar, glucose, and fructose.
As a medicine, it regulates the functioning of the heart, liver, and kidney. It controls vomiting, nausea, stomach pain, indigestion, and diarrhoea – it has essential electrolytes such as magnesium, calcium,
chlorides and phosphates, potassium, and more importantly sodium. Because of the presence of electrolytes one can depend on its ability to maintain water balance in one’s body. It’s soothing and refreshing properties act effectively on the nervous system.
The following table borrowed from its site may be useful to you:
When to use Rooh Afza:
To protect and treat:
Dehydration (water loss)
Heat Exhaustion
Heat stroke
.
To treat:
Fever due to
heat exposure
Vomiting
Diarrhoea .
Stomach ache
To maintain:
Nutritional status of the body
Proper functioning of the heart
To keep:
Fresh
Active
Energetic
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Get the best out of Rooh Afza:
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Add 2 tablespoonful of Rooh Afza to a glass of chilled water for a refreshing cool drink.
Add 2 tbsp. of Rooh Afza to a glass of cold milk for a yummy milkshake or the tastier faluda.
A dash of Rooh Afza in thick Lassi (yoghurt shake) gives a new dimension to the taste.
Rooh Afza can also be used as one of the ingredients in ice creams, desserts, etc. Well, all I can say is have a Rooh Afza in your hand and use your imagination to get the best out of this drink.
No one really knows how Hakeem Abdul Majeed, “the founder of Hamdard India’s leading organization devoted to the ’Unani’ (Greek) System of Medicine” was led to this formula. But it is widely regarded that it was his intuitive faculty that helped him to create a legendary drink. Its complicated manufacturing process can be judged by the fact that no other formula could surpass it in quality, range and efficacy. It’s almost a century since the launch of the drink and its long history is testimony to the fact that no better drink could evolve.
I bow out, leaving you to ponder over the following lines:
’’If you look at its colour, it enchants your heart. If you taste it, you find its flavour enlivening. In fragrance it excels other flowers. In efficacy it is quite an elixir. Its refreshing and invigorating effect is beyond reckoning. A sharbat like Rooh Afza has never been produced, nor ever shall be.’’
Sa’il Dehlavi (An eminent Indian Poet)
I had just finished sipping my second glass of chilled Rooh Afza when I felt my whole body cool down, I even felt a waft of cool breeze caressing my cheek... the weather suddenly seemed to have cooled down. Honestly, I felt a cool mist swirl down from the heavens... I see people running aimlessly... Oh, it’s the rain coming down heavily, leaving me wondering at the magical properties of Rooh Afzah...
mbfarookh.
P.S. As I post this review it is still raining in Hyd.