This was the nicest beer brand in India made of Fine Barley Malt , I mean This was and now , it does not use barley malt besides they have added extra fizz to it . and supply is slow and erratic as only 2 month old stock reaches hand and most of the time its out of the stock.
Well still it is the relatively best available, yet They need to restore the quality.Reduce the White and fizz , make it of Pure Barley , and let it brew timely to attain proper thick crisp light taste and flavour.
By reducing the Quantity you have saved on material cost , bottle cost , packaging cost , transportation cost , better still raising the price by few Rupees wont hurt if you promise the product.
Let it be a Brand synonyms its name Royal , I am sure there are consumer looking for quality ale.