Saffola Masala oats tastes good especially Masala and Coriander. Even it smells good and also nutritious to eat but these days they have started increasing the price deliberately which we feel is not a good thing. Increasing the retail price by 5 Rupees every 2 months will make customers move away from the product. Other brands like Kelloggs and Baggrys are coning up and have not seen such an increase in rate. Hope the company takes my comment seriously.