For six months I was comparing various makes & models of 3D TV. Passive 3D goggle technology of other brand was not giving good contrast & brightness. I wanted to give my family Cinema 3D experience like that of "Avatar" 3D movie. With this model everything got optimized. I got best 3D effect, 2D to 3D conversion with depth control, long lasting 3D goggle battery life, best sound quality. I have now collection of more than 25 3D movies & enjoy real immersive 3D Cinema experience with my kids & parents. This product gave me best value for money, excellent service support & zero problem so far. With all these features other brands price was shooting up sky high.