The Samsung Galaxy A7 and its two siblings offer a break from the usual Galaxy uniformity. But do they go far enough?
The phablet will turn plenty heads with its slender, light but rigid metal frame and beautiful 5.5 Super AMOLED screen. Then some of those heads will sag a little when they see it’s the familiar Galaxy picture drawn with more expensive paints. They will hang lower still when they find out that the internal hardware is closer to a midrange device rather than the high-muscle silicon inside the excellent Galaxy Note 4.
The Galaxy A7 represents more a philosophical break from Galaxy tradition than a visual one. No longer a manic chase after the latest specs( which will be old news in 6 months), the phablet wants to win over its buyers in person rather than through number-touting ads.