For years, Samsung sold tonnes of smartphones in the mid-range segment. At one point of time, its Galaxy Grand was one of the best selling smartphone in India. Although a plastic phone with a terrible screen, Samsung managed to sell truckloads with its brilliant marketing.
Times have changed now, Xiaomi and OnePlus are growing its user-base at the expense of the Korean-giant. Chinese brands offering sleek devices at an affordable price have driven Samsung to raise its game. As a result we have got metal clad A and E series phones. The E7 is the top-of-the-line handset in the series