Samsung’s Galaxy S6 Edge was a masterclass in desirability. What did its curved screen do? Not a lot. How much extra would you have to pay for it? Around £100 on contract. Did we want one? Absolutely.
The same goes for Samsung’s Galaxy S7 Edge. As the successor to our Gadget Of The Year 2015, its core concept remains unchanged: it’s basically the Galaxy S7 for really, really, ridiculously good looking people. Sure, there’s more to life than aesthetics but not much more.
To that end, the S7 Edge is bigger and bolder than ever before. It takes the best smartphone you can buy and dolls it up that bit extra. This flagship Galaxy is rocking a larger screen and battery than its cheaper cousin, and you can do even more with its audacious curves.
If you’ve got the cash to burn, then this Samsung is a smartphone worth flaunting.