It was launched in 1985, This is product of wipro, this is number 3 soap in india after lux and lifebuoy. thenatural ingredients used in the soap are sandalwood, it is used for the fragrance, Oleoresin, Turmeric. This isthe best soap I have ever used in my life. Me and my family are using only this soap since my childhood, before this soap we used cinthol it wa also too good, but we stopped using that because at that time the cost of cinthol has increased suddenly. Later when we changetosantoor even though santoor helped us a lot byhaving a clear face skin. I like the fragrance of the soap. It helps in keeping my mind peaceful. when the winter comes we go through santoor pure and glycerine soap it helps in protecting our skin in winter. even price are also affordable. when we think of changing soap the other soaps are not good I mean that some soaps will give over fragrance and are not in reasonable prices also. so it is the ever perfect soap for us .