Honestly its a good wax but overpriced.
Not for long hair.
Application: Take a dime size portion and that should be it. Make sure you rub it in your palms and spread it even then apply on your hair.
Hair dryer recommended fo better styling. If thats not the option just use this on your damp hair.
Other wax I would suggest is schwarzkopfs flexwax. Its less expensive at INR 599 and almost does the same thing with matte finish.