I have read many motivational book, but this one is short and sweet. The good thing is the story is from real life. A very motivational & inspiring book to read at least once. I was not able to keep reading it till night & completed the whole book in one stretch. The flow of chapters are very smooth and you are never feel disconnected from the book. One unique thing about this book is there are examples given related to childhood, which every one can use to teach great lessons of life right from child hood. A highly recommended book who inspire to do big things in big way.it is a must read for ever one. Great is Richard Branson. Book could have written in a better style, such as providing description of events chronologically, some pictures also should have been included to make imagination of the reader lively. But still, one can not stop reading once started.