Im a guy and I have worn secret deodorant since I was sixteen. I wanted to try out a new deodorant and I just picked it because it was on sale and I wanted to try something new. The first day I wore it, It worked great. I play a lot of sports and the deodorant holds up nicely. I just put it on before I excercise and It kicks in. I like the new sparkle ones that came out. I usually wear the moonlit rose scent or pear illusion scents. On those really hot days and I need deodorant, secret really works well. I have friends that wear the same deodorant as I do, and they like it too. I have worn mens deodorant before I switched to secret and I didnt like the smell. Im thinking about trying out the platinum protection to try it out. Secret is definately strong enough for this man!