Ingredients of (K) EKta Show:
1.’K’ Title
- Big Joint Family. that stays together.but no’ekta’(unity) or trust.
3. Posh Big Bangla. with number of rooms matching Rashtrapathi Bhavan. Abundance of Money.lavishness.
Beautiful vamp, who was part of family and was thrown out unceremoniously. Plenty of money supply for vamp as well.
Central character male with multiple wives, n number of girl friends. Obviously all except his legal wife come for his money.
Central character female from middle class background and her never ending tales of balidan and efforts of keeping warring family members together.
Saans( Mother in law) who keeps changing . one time supporting her bahu and most of the times disbelieving her. Sasur who has a docile role of family head and often dies as serial progresses.
Unending number of children - legitimate and illegitimate. and their families.
Warring families in same line of business and constantly blaming each other for miseries.
Characters who are easily influenced by the vamp, bad or evil and distrust good, their own family members.
The characters who are madly in love would never get united. If they do by any chance, definitely there would be a separation - Divorces, remarriages, infidelity, distrust, hatred
12. Unknown illness, mockery of diseases like cancer, death.
Plastic surgery.
Unending woes of good and persisting win of the bad. bad gets defeated only in the end. that is if ever serial ends
Garnish:
Lovely Background score, title music
Lavish parties, dancing.even at the time somebody is gravely ill or death.
Dash of some personality, performer for patch up, party and advice
Promo of some Film
Character of comedy
Plot:
Mix all the above ingredients in any stage or form and Ekta serial is ready. Dash of some beautiful/ strong actors adds flavour. You can always make even with some of the above ingredients. Only ingredients 1-6 are mandatory.
Moving out from Kitchen to Office, I do a SWOT analysis:
S- Mad TV audience. Support of Star TV.
Strong actors - Hiten Tejwani, Ronit Roy, Amritha Singh, Smrithi Irani
W- None for Ekta. Weakness of audience is her plus.
O- All threats are opportunities for ekta. she really turns the serial with death, disappearance and plastic surgeries. a fresh twist with no new story line is given. so lease of serial extends till it returns to main plot.
T- Exit of some actors. which is turned on opportunity as explained.
Business sense: Ekta knows how to make money. all channels want her show. If there is no ekta show, other producers copy her plots. . Ekta can file for copy rights for plastic surgery, multiple women for cental male character.
No doubt, Kekta serials are a pain to watch for a few, most love or cant do away with it because of addiction. Ekta is a winner all the way.roaring with sucess, laughing with bank balance. makes sense to appreciate her business sense.