I am a satisfied seventymm-movie-rental customer.
The reasons I looked around for an online movie rental company were:
Dissatisfaction with entertainment TV channels(like sony, zee, dd-national): Watching a 3 hour movie, stretched to 5 hours by advertisements is a strict no-no for me.
Dissatisfaction with dedicated movie channels(like star-movies, HBO): Here ads are lesser but my tolerance level with ads has hit rock bottom. Further, I cannot pause and resume. I cannot rewind my favourite scenes.
Dissatisfaction with on-demand-video on set-top-box(like tatasky showcase): No ads but rest of the problems of movie channels remain.
Dissatisfaction with neighbourhood movie rentals: The neighbourhood movie rentals did not have good collection. They did not have online catalogue. There was no reliable home delivery.
Seventymm is the first service I tried for online-rental. There were PROs as well as CONs.
==Seventymm PROs:
==1. Impeccable delivery record: Whenever I ordered a movie, it was delivered next day. Every single time.
Nice integration with online database: Whatever movie is shown as available on web-site is indeed available for delivery. I consider this no mean task. I had nightmarish experience with a certain "leading" e-commerce website where availability on web-page had no correlation with inventory on ground.
Good collection: I always managed to get a coveted title whenever I browsed the rental collection.
==Seventymm CONs:
==1. Titles unavailable: No it does not contradict my bullet-3 of the PROs. What I intend to say is that you will be disheartened if your choice is restricted to one or two movies. If your choice is unavailable, it may remain forever in that state. In my case, the movies Inception and’Prince of Egypt’ never became available in 3 months. However some movies like Rocket-Singh, Billu did move from wishlist to available. My learning is to keep a wide basket of movie demands in mind so that even if top 1 or 2 is unavailable, you can ask for others.
- Horrible 3rd grade search engine: I searched for’prince of egypt’. The first 10 search results have "Ramayana - The Legend of Prince Rama"(match: prince), Noises Off(match: of), Face Off(match: of). I hope you get the sense how utterly non intuitive the search engine is. After getting used to google search, such primitive pathetic search is irritating and useless. So I stopped doing’search’ on seventymm.com. I instead click on’recommended movies’. I could always select some desired title through’recommended movies’.
Inspite of the CONs, I got to like seventymm. I plan to renew my subscription.
My above experience is based on my interraction with seventymm from June to September 2011 at Bangalore, Brookfield area. I will edit the review if my perception changes in future.