Shaadi.com is working closely with MouthShut.com to enhance customer satisfaction.
I have used the free shaadi.com for quite some time and here are the findings:
50% of the profile mainly aged and divorced and other marital status in that line are real.
90% of the young and attractive profiles(mostly in tripe or quadruple layers of make up) are all fake or agents of shaadi.com. They will accept your request and show interest in your profile regardless of age and marital status so you are enticed to take paid membership to initiate contact. But once you are paid, the profile is either hidden or deleted.