Rightly so..as it claims to be....to begin with..the brokerage charge is 0.5% for inter day shares and 0.1% for intra day..the service is quite good..the talisma chat which they have is good with only drawback being the waiting time to get a agent to talk to is sometimes 20-30 mins during market hours...the market hints that they give are quite good..i can cite atleast a few cases in which I have benefited by following there tipoffs...the alert facility is also quite good..you can get alerts through e-mails or mobile...and the 5mails which they send across the day..begining with the pre-start of business day to the post-end of business day helps you understand the market behaviour today and expected tomorrow...their prompt service also deserves kudos..the local agent has been readily accessible and was having sound knowledge of the market....and the sharekhan website is like a bible of the market..they maintain a database of around 5500 companies from where you can get all the info about the company..tehre financial status for the last 4years.....