As it says in its tagline " yeh Mall nahi ye Market hai", I would say yes it is.
But its just sugar-coated, they do not give customer satisfaction.
the products they show are good looking but believe me when u will receive it, its sumthing u never expected.
I took my first order on their site which was looking good at first, but getting it was little less painful then dying.
first order didn’t reach me on time, I got it after 3 days of the delivery date they gave, secondly when it came to me the box was tempered, which the delivery guy refused to take back, also product inside was defected.
when reported to their site no response.
had to suffer a lot