Shopper stop- the leader of big scale retailing in india.
A saga on its own , now dying a sad death .
Failing to keep up with the trends and totally directionless , has no clue whatsoever what to do now so as to attract a clientele , or even keep the existing ones with them.The competetion rising high all around and new players entering everyday , with better infrastructure and having learned from the mistakes of others , they are surely facing a grave situation .Already showing major losses in their annual reports , the solution is unheard and unseen of till date.
The whole store is so ’’oldy goldy’’, boring and drab , with the same brands and same presentation.
The mantra or having contests , schemes , club memberships to attract people is also going old and does not create any stir .
What is needed is a ’Rejuvination’, to make the store young and exciting , which it is not at all right now .The merchandise is sad , and the quality is poor .The store needs to WAKE UP!!!!! before its too late .....
Not at all a place to be seen at also, let the grannies have their kitty parties thier ......