This website is reasonable, in the sense that you can judge the value of the items as per the pictures posted. One can rely on the expectation of the product based on the products and prices displayed on this site.
One has to be doubly careful, I believe, while purchasing clothes on any online site. But on this rediff site one can find it to be reasonable.
I purchased a few items, including a saree on this site recently in February 2015. I found it to be a satisfactory experience.