I am a big fan of Keri Skin Lotion. I grew up with severe dry skin and having brown skin if my hands werent moisturized people would know. Dry skin is very itchy. Moisturizing is the key because with the when winters dry air is beating on your face, it can cause your skin to get really dry.
Try adding luke warm water to your skin along with your cream because when your skin is wet retains moisture. If you dont have access to my friend Keri Lotion you should look for good products with Aloe, Vitamin E, Cocoa Butter or Shea Butter. For your face try foaming exfoliating cloth cleansers because it gets off dirt easily. It also has a scrubbing side which exfoliates your skin and lather side which works best with luke warm water. I used these every day for about a month and I started to see that my dry skin was starting to look way more healthier.