I bought rapid last week and though of sharing some review comments.
I was looking for suitable sedan for me last few months. I had Ford Ikon TDCI(Diesel), so decided to go for next level of Diesel sedan. Some of cars in my list are Fiesta, Verna, Vendo and Etios. I dropped all other cars and chosen Rapid before official launch. Few reasons are
Brand and style
Value for money
Space inside
Drivability
Millage(yet to check full tank to full tank reading)
Compactness / sturdiness