I like this for big parties, sometimes I invite my friends over and this particular drink can be good at times. Relatively cheap. Decent for mixing. Fair price but not a sipping vodka. Usually after three shots of this stuff I feel like gagging and Im not a light drinker. My friends agree with me too. We did a blind taste test with this vodka and some others. Smirnoff was clearly not the winner but it did beat some low priced vodkas like monarch, prince alexis, etc.
I bet if I filtered the vodka through a brita filter it would be equivalent to soli. I can sip some of the ultra-premium vodkas easily but this stuff is worth the price. I believe I purchased a fifth for approximately 14 dollars or so. Smirnoff is a very popular brand though with all of their advertisements.
Overall, its good for the price but not good if you want to drink vodka on the rocks or if youre in it for the image.