Its been one year now that ive had this LCD tv ( 26 "inches) and trust me Sony bravia is different from other HDTV LCD, S. The picture quality , sound, image resolution is far far bettter from the likes of Korean companies( samsung, lg). You can judge the difference in 5 mins flat.The looks are sleek and better than most of the compatriots depending on whether u want to hang it or put it the old fashioned way on a table.
So if you are planning to buy a LCD better not think about saving a few bucks and go for sony bravia. Only negative point is u get a 32 inches korean lcd at the price of a 26 inches sony lcd. its not a value for money product but definitely cool for viewing.
All in all its a sony.