The Tv was kept beside a Samsung LCD in the showroom and you could see the difference in picture quality. If you are watching SD channels or HD channels, the picture is very crisp and sharp.
The auto brightness adjust keeps the strain on your eyes low at night even if someone suddenly turns on the light. Even newer LEDs cannot beat the quality of the Sony. Sound quality is very nice for a medium sized room and surround sound is truly wonderful.
Never once needed to call the service center for any repairs or anything.