Sony means Trust. Sony is the Second Name of Sound. Video Quality of Bravia is really really Great. It will give you the feel of real picture. As I Said, Sony is the Second Name of Sound. Mixing of Great Video Quality and Sound Quality will give you the experience of theater at home. Sony Products are always high in price but we never regret for that. So this Bravia TV will give you the Value of your money. Main thing we face now a days is Service & Support but Service & Support are also good at Sony.