We have been watching Sony for the last 2 years. The picture quality best in this category. The sound quality is not that great. The colours are vivid. The looks are simple & elegant. But on the price front, it is costlier than the other brands which will pay in the longer run. We have used Sony Flat TV with zero breakdown in last 10 years. Sony no doubt is leading brand in the world. The quality is unmatched compared to other leading brands.