To start things off, please. Do not listen to the reviewers who said that the lens is poor. The lens on this camera, when compared to the lens on the Canon Sd790IS, Sd1100IS, and SD770IS, simply trumps them in every way - from middle to the extreme corners of the image. The canon, however, becomes very blurry toward the edges giving a kind of "motion" feeling - not the sony. Some say the canon shots look for colorful and eye-popping. To achieve shots like this, simply go into program mode, adjust the image sharpness to "+" and the color mode to "vivid" and the pictures are the same, if not better. The sony outdoes canon here by adding in a Dynamic range optimization in three steps: off, normal, or extra. With this, the camera can achieve a great range of colors in both the highlights and shadows of a shot.
Where as the sony doesn’t have the "color-swap" wiz-bang functions, it does have more useful settings like the Extra High Speed Burst setting, which can take 5 Frames per second! I tested this with my dog rolling around in the yard, and at each frame the camera had shot at such a high shutter speed my dog was stopped in time with out any blur. These pictures are only at 3MP, but are still very respectable for a camera that can fit in your shirt pocket. Also, the camera has program settings to bring out different colors in an image to achieve a certain look. Either Blue, Red, Green, or your can change the image to warmer or color depending on the shot you want to take. The green mode is very useful for macro nature shots.
Also - 13.6 megapixels may be to big for some people (roughly 5-5.5 MB’s per image), however when you turn the notch down to 8M, Bayer Interpolation goes away on the sensor, and the picture quality, in good light, starts to approach starter level SLR’s, when the noise reduction is set right. Simple do a search on Flickr for "W300" to see what I mean. One small gripe though - you cannot zoom while recording video. You CAN zoom before starting the video, but once the camera starts recording you cannot zoom in or out any further. I also purchased Soft Carrying Case (Genuine Leather) LCS-TWB for DSC-T100, T75 T70, T25, T20, W90, W85, W80, W55, W35 black with this camera, and although the case doesn’t even mention this camera in the compatibility list (I believe this camera came out AFTER this case) the case works wonderfully with the camera, and makes the already exuding quality of this product feel even more classy. P.S. -> Nikon Is going to use the Sony developed sensor in this camera on their upcoming "P6000" flagship advanced P&S, adding to the credibility of this camera.