Sony is a brand and we never think about this brand.it is a compact zoom camera, it’s picture quality is too good as compair to any other camera. this is little bit costly but quality wise it’s not too much costly.it is conventional design with easy access control like a full PASM panel, it is easily use because it’s function is not too much complicated. It’s minimum shutter speed is 30sec and maximum shutter speed is 1/4000 sec and it is good. Battery backup is better than any other camera. if you are photographer then you must be go ahead