There are very few brands out there that I would confess to having any sort of "loyalty" to. However, when it comes to digital cameras, ever since owning the DSC-U30 I have always bought Sony, in particular the Cybershot range because of the design and great lenses. This camera comes in four colour options, Pink, Black, Silver or White. I opted for the black one as I feel it is sleeker looking and everyone seems to own a silver camera! This model is the successor to the excellent T20 model which would also have been an excellent choice but with slightly less performance.
Given that I can be a bit flash (excuse the pun), I wanted something a little more to show off to my mates and this was provided with the touch screen function on this camera, allowing both easy navigation through the menus and awed looks from my mates!
Also important is the face recognition technology which is becoming commonplace in new cameras. This model actually has a function which recognises when someone is smiling! I have no idea how it does it, but it is a useful function which I have used a lot. Also there is a "Touch it" function which allows you to actually touch the area on the LCD screen that you wish to focus on. I have also used the red eye retouch function which, as is fairly obvious by the name, allows you to remove red eye from pictures.
Overall, this is a light, stylish, easy to use and fantastic quality digital camera. For the money it cost I don’t think I could have chosen better. The LCD touch screen is massive and a great innovative function. The lens is superb as I have come to expect from Sony/Carl Zeiss providing clear pictures without distortion. After taking your snaps there are plenty of functions to touch them up and you can show friends and family via a slide show on an HD TV or print pictures directly from the camera.