Should we be surprised that Sony is already refreshing its flagship smartphone? Only six months after the launch of the Xperia Z2 comes its successor, the Xperia Z3. Sony hopes this will help it gain traction in the notoriously fickle Android superphone market, and knows that there are customers who will only buy the latest and greatest model at any given point of time, for whom money is no object.
As Sony sees it, the Xperia Z3 is not so different from its predecessor that anyone who bought an Xperia Z2 ( Review | Pictures) will have regrets. However, those who are in the market for a new high-end phone right now will see a brand new Sony up against the now-common Samsung Galaxy S5 ( Review | Pictures) and HTC One ( M8) ( Review | Pictures) .