Its about a year that STAR Ananda has been launched.The bengali news channel space is currently seeing a lot of churn.And all this feverish activity was set in motion, precipitated by the launch of STAR Ananda.To me, anything from the house of ABP is like manna from the heavens.STAR Ananda is no exception.What makes it so attractive is that it introduced an element of style, of sophistication to bangla newsmaking.Before S-A presenting news was about reading out information.It is still so for some poor souls.But S-A set new standards everywhere.It made the anchors look like twenty-first centurians rather than relics from a bygone era.The studio where the news is read out was given an unprecedented international look.The content was updated with respect to the laggards to make it contemporary and topical.Above all there is the magic, the charm of Ananda.Anything that these people do is nothing but gold.It is reported that within a month of its launch STAR Ananda managed to capture an amazing 50% of the market.Here was a bengali news channel for the genteel bhadralok who wants his news not from some fish market but from the mouth of someone who is associated to the trusted and treasured Ananda name.Tomorrow is Bengali New Year.I wish one and all a very happy new year.