Star Plus is the numero uno in cable tv entertainment in India today. Its shows are always tops in TRP ratings (television ratings). The primary reason for this is not superb programs, quality shows or even expensive soaps. The secret lies in understanding the people’s pulse and responding quickly to it.
The popularity of this channel rose with the Balaji Telefilms army Kyonki Saas Bhi Kabhi Bahu Thi, Kahani Ghar Ghar Ki, Kasauti Zindagi Ki.........Kkusum , Kahin Kisi Roz, Kahin to Hoga. They had the people hooked with these typical soaps with almost similar stories. Consider this:
1) No one dies in star tv soaps ever.
2) People don’t mind character rebirths and casting changes bang in the middle.
(Remember Mihir, Mandira-Priyanka, Shaina(Kahin Kisi Roz) all reborn
3) The plots are always made by either a former bahu or saas.
Now, still people are hooked because changes are made according to audience preference and hence the popularity.
Kaun Banega Crorepati with Big B was also a gaming milestone in Indian TV industry and all other channel clones failed miserably in comparison. Now Khul Ja Sim Sim, Jaadu offer a much needed breather from the soaps.
Chupa Rustam with the witty Gurpal Singh was the first Indian adaptation of Candid Camera. Again all clones on other channels have failed.
Now, Plus has successfully targeted the largest growing audience of children with SON PARI, Shaka Laka Boom Boom, Shh...Koi Hai. These are a bunch of absoloutely nonsensical series but if children like them ....who cares????
Finally, Plus has also broken into the comedy fort (SAB TV read my review) with Khichdi. Trust me...it is excellent with simpleton Prafull and his antics.
So, this channel offers entertainment without any frills and despite its stupid soap mass base it deserves its no.1 spot.