Hi, If you heard 99 then what you think. May be think that many or most products come in a low price. Right. I also thought like the same way. I went their and find that just very few products are coming in low price. And most of the items or products are on the same rate as compare to another stores. If they are using this name then they have to or should be stand on that. If the they can not, then company must change the name. Thank you.