VFM - Value for Money . Their Glucose Biscuits have a unique Freshness Flavor that you dont find in any other brands of Glucose Biscuits.
Parle & Brittania though are the other leading names and largest selling brands, I find the quality is not up to the mark, particularly Glucose biscuits a poor mans dietary supplement I would say. Sunfeast is really innovative in bringing out new product offerings at affordable prices.
I suggest they also come out with premium offerings such as Chocolette Chips Cookies, and healthy products such as Mc Vittes high Fibre Biscuits of UK. Cakes also would be a welcome addition for a change from Biscuits to go with your cup of Tea every day.
I think the Biscuit companies are doing a great contribution to society in offering affordable and wholesome ready to eat food products and spare people from having to eat unhygenic food from street vendors. Government must offer tax incentives to corporate sector Food Products manufacturers so that they may offer more affordable hygenically packed food which is used by school children, working class families all alike.,