Top Roman failed and so did Foodles. This time Maggi with 80% market share in India is again being targeted by ITC’s sunfeast Yippie noodles with a slight different and a well thought out strategy.
I like this new product.Usually Maggie comes in rectangular shape and while cooking it is broken into two pieces . It results into short pieces of noodles. On the contrary Yippee comes im round shape and can easily fits into round vessel with no breaking which results in long noodles
And I m an avid fan of maggi.i atleast have it once in every two days.but I tried this a week back.i was kind off bored with the same flavour.however, I also found its non-sticky when its a little cold.unlike maggi .the masala flavour is somewhat the same.This is for all maggi fans.try this yippee noodles once and let me know the difference.