We have seen product endorsements of all kinds. Print, electronic, direct mailers, exhibitions, and now blogs. We have come across blog sites for auto sales and services. The big auto guys have a blogsite, not necessarily maintined by them. The Harley Owners have a website. Primarily, it is a concept very new in India. People have website/blogsites and warrant discussions. Some succeed some dont, some do ok. This site came across as a pure innovation from the team of Sunsilk. Great going guys!
What does the site have?
Make Over Machine:
This option allows you to choose your pic., offfers you 6 stylish hair-dos to choose from click on one and there you go. It also offers you the choice of eye liner, lipstick, contact lens, Eye shadow to choose from. -All virtually!
Gang Wars:
Once you jojn the "Gang of Girsl" like any other community websites form your own group with girls having similar tastes and discuss/debate/fight on varied topics. Gang Blog: Like any other blog, this feature allows members to post personal fashion tips on the web and polishing their ability of providing tips. Parade Ground: Offers the platform to post creative tips on fashion. Tips that work for self and some taken from any of the fashion channels, your friend, or may be your favourite lady in your parlor. And there a re winners and there are prizes too!
Hot Jobs:
Memebrs can post jobs. The good thing is one finds like minded talented (?) girls at one place.
Chill Out zone:
This section has a newsletter section on the latest fashion trends. I dont recommend it as a replacement of the Ladies magazine, but it surely is an accessory for every girl’s mail box. The last count that I had track of was 23818 members and 2246 gangs created! And believe me it is growing!!
This is sure to catch attention of many marketers and try to tweak it to sell their own products.