Surf Excel is the best brand I have ever used for washing clothes. I am using from 5 years and it is very nice cloth soap. The brand that speaks more, the product is good. It does not require more effort to clothes rub on tiles.I think it works like magic and it really cleans the stains. It also have the good fragrance. It is an effective product for clothes as it makes the cloth more shiny and clean.The packaging of excel is nice. I think this is the best detergent as compaired to any other detergent.I refer you to go for it.