The detergent which I admire more is the surf excel as I am genuine user of this surf. Cleansing effect is very awesome that we may not need to wash it repeatedly I could say that one wash with little effort can clean your cloths no matter that hard stain on your clothes. It also keeps the hands as soft as it is. I used lot of detergent power which surf excel is the the best of all. It is very friendly to its user. That means u am totally satisfied. Its unique formula of cleaning as well as scent made me impress to use it. This brand has fragrance effect that is long lasting till 24 hours. Too awesome to use and washing my clothes.