I first bought a switcher t-shirt more than two years ago. That time I didn’t know it’s an international brand. I just looked at the message “Peace” and “Switzerland Attitude”. Checked the fabric – felt good… Price – reasonable… Good deal! That t-shirt’s still in my wardrobe - I have three in all currently. Of course, a lot depends on your frequency of wearing and also how long is your “one wearing”. If you are a typical shoddy dresser thinking that t-shirts are cool and therefore, wear them for 3 days at a stretch and five times a month, God help you. :-)
Later, someone told me it’s a Swiss brand.
Switcher t-shirts seem to follow the design principle of ‘minimalism’ in their messages and visuals. They stand out because of the simplicity of the creative. At best you’d find these t-shirts in single or two-colours. Neat lines and neat stitching. Extremely comfortable knit-wear. Guess, in a way the country Switzerland is reflected in these t-shirts.