TATA TEA is back in news these days with its short term marketing tactics like offering sops to consumers and promoting slogans like buy a pack and earn this in prize etc...etc....
It is a pity to see a world class brand which bought TETLEY last year resorting to such short term gimmicks.......
TATA tea is an established brand and it offers premium quality of at a resonable price and it is far ahead in quality to brooke bond and like....
Tata tea should now plan and implement a long term marketing strategy for both domestic and international markets.....
As far as quality is concerned I give it full points and recommend it for the masses
regards
Dr. kuldip