Tag Heuer Watch company is currently owned by LVMH(Lois Vuitton-Moet Hennessy). Tag Heuer is part of one of the worlds largest watch companies. The Tag Heuer Watch is a niche watch that is well known amongst outdoor athletes throughout the world. Tag Heuer Watches have really become an anchor point or a point of reference for all watches of this type. In addition, the Tag Heuer Watch is really known to be able to withstand a significant amount of wear and tear. A lot of the innovation that went into the original Tag Heuer came from a strong passion for sporting activities.