I dont know the taste of this coffee in India..But in Kuwait the one which is available is very strong in taste. I usually use small pouch. And I believe that for one cup of coffee half pouch is more than enough. if you use full for a single cup, it becomes very strong and gives a little bitter taste. Off course this is not the coffee to start your day with. this coffee needs to be little light in taste.
I usually enjoy this in evening after a hectic day of work or sometimes in noon during work due to load of work.
It gives you enough energy to go on. But I highly dislike it early in the morning...for me I need something lighter in taste to start my day with.