I bought Tasters Choice because of the convenience of having a cup instead of a pot of coffee. It smells better than it tastes. I believe the processing or over processing could have something to do with that. I have tried Folgers coffee bags. They are just like tea bags, when you want only a cup. They are pretty good, except, if you are not paying attention and you brew it too long, you can end up with a very bitter one cup of coffee!! Tasters Choice would not taste good in one of these pouch forms because it has a tendency for a bitter after taste. It has to be made according to directions for it to taste as good as it is going to taste. Those who like quick run and get a cup of coffee should buy this product. Those who are very particular about their taste in coffee should not buy this unless they want to welcome a vivid taste comparison.