Thanks for A2A
I haven’t used this site for shopping yet but when I just visited following is my USER/Customer reaction
Site looks generic and only element where my eyes focused was the name TATA.
Nothing new in shopping experience.just another shopping cart.
Not distinctive and no differentiating factors apart from offers & discounts.
Visual design: clean but more over looks like wireframe
Does not invite or excite me to even look into product details. Shopping is far away.
Definitely needs improvement, I believe they must be working on it.