Its true tata indica was initially considered as a failure model so tata decided to sell its share toFORD.
But when FORD insulted tata then he decided to keep it himself and he made a huge revolution in tourist vehicle market now every corner you can find a tata incica or indgo(yellow) board this is because tata made it affordable to buy( 3lakh rupees) and the performance was very good and maintenance is less.
So most of the middle class people prefer tata indica since the travelling cost is less and comfortable vehicle. so soon these tata cars became best in tourist business.