Tata group recently unveiled their new commercial on television. But this one doesn’t tom-tom the group’s achievements and neither is it a brand building campaign.
Instead the commercial that launched across all major news channels from 14 October, aims at commemorating the core Tata values.
The year 2004, branded as the Century of Trust, marks a century of Tata group’s establishment in the country.The 60-second advert. is developed by advertising agency Rediffusion DY&R.
The advert. aired across the channels shows children playing football and weaves around the Tata group’s core idea ’Live your values’. It brings forth the Tata Group core values -
~ Faith
~ Skill
~ Partnership
~ Honesty
~ Teamwork
~ Respect.
The football game is set on a rainy day, with the seaface and the horizon as the backdrop. ( I think the location is GOA.......)
Its is a brilliant advert. and quite emotional........along with the background music !!!
The advert. starts with a child walking towards his friends who are waiting for him to play football. What follows is an action packed game with kids playing with gusto, and the camera pans to goalie- a kid suffering from polio and how he effectively blocks the goal overcoming his disability.
The TATA Group has showcased how it has achieved success by believing in core values and principles.
P.S. : dont miss this one...............frequently aired on NDTV.