The taste of Tata tea is just marvelous. Although Lipton is the more common brand in the US, I sometimes get a chance to goto the Indian store and grab a pack of it. It really tastes like tea that you get in Indian trains(that is the only thing I miss about the transportation system of India!). I like the odor that is embedded in the tea itself. I also feel like Tata is more natural than Lipton. Still, it is very difficult to judge which one is better because it varies. If I am drinking Lipton everyday, I like Tata when I drink it after a long time. Same goes with Lipton, if I drink it after a long time, I like that one better. Still you can go for either one but if you want the true odor, go with Tata and if you want something foreign, go with Lipton.